Built a reputation helping attorneys solve problems with website conversion, offline conversion tracking, website analysis and web integrations. I enjoy solving problems and helping clients connect with law firms that truly make a difference.
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I was born in Durango, Mexico, and raised in Manhattan, Kansas—home of the K-State Wildcats. Those early years gave me my first cultural identity and showed me what it felt like to grow up in the U.S. during the 90s. Later, my life took me back to Monterrey, Mexico, and eventually Chicago. Each city left its mark. Each culture became part of who I am.
I have built long lasting relationships with people all over the world and enjoy sharing ideas and experiences. Its a part of who I am. This multicultural background now helps me understand the people behind legal searches—clients with real fears, hopes, and stories.
Before founding Lead Verdict, I worked for nearly ten years in the legal industry . The legal space is where I learned what pressure really feels like—when a firm’s revenue depends on your strategy and every click has a cost. I built strong relationships with many marketing specialists and became the person teams called when the problem looked hard to solve. Whether the issue was low conversion rates, broken offline tracking, bad CRM integrations, lost attribution, or inconsistent analytics, my job was to help find a path to a solution.
I will always be of service to anyone, not just our clients. We truly believe that strong relationships are essential to obtaining results. Our clients become an extension of our business as much as our culture as a company. That experience became the blueprint for Lead Verdict.
I graduated as a sound engineer specialized in musical production. Music taught me discipline. Listening and paying attention to detail leads to solid productions. The importance of micro-adjustments that change the entire performance. Producing a great record means listening deeper—identifying friction, understanding timing, and guiding talent toward harmony.
That same discipline drives how I lead teams, build systems, and solve problems for law firms. Good marketing is not noise. It’s structure, timing, clarity, and fine-tuning. It’s understanding the entire signal chain—from the first impression to the final intake call.
I didn’t create Lead Verdict to be the biggest legal problem solver. I created it because the legal marketing world deserves a higher standard. After years of seeing areas of improvement from slow websites, outdated tracking, and frameworks that have room for improvement, I knew there was room for something better.
Lead Verdict exists to elevate—not exploit. To build long-term relationships—not high-churn contracts. To solve real problems—not just redesign homepages. My goal isn’t to “beat the competition.” My goal is to help attorneys win more cases by aligning technology, data, and strategy with how the modern legal client actually behaves.
At my core, I’m not a competitive person. I’m collaborative. I care about helping others solve problems when under pressure. I enjoy collaborating with others and building things with meaning. I’m also a registered songwriter, a creative at heart, and someone who still treats marketing like a craft instead of a commodity.
Every decision I make for Lead Verdict comes from that mindset:
My life across three cities and two countries, my background in sound engineering, my work solving high-pressure problems in Austin, and my dedication to creativity—all of it blends into Lead Verdict. I understand users because I’ve lived in multiple cultures. I understand attorneys because I’ve worked in the trenches of legal marketing. As a result, I understand teams because I spent years guiding creative talent in marketing, technology, music and production.
Lead Verdict is the convergence of those experiences. It’s built with heart, discipline, and a belief that law firms deserve better. Im excited to be part of a new industry standard and a solid foundation for future marketing generations.
